Allday is leading a new era in Hip Hop for Australia. Having dropped out of art school to focus on music full time, he successfully lived off stolen sachets of microwave rice for months on end. Oh, and managed to drop multiple mixtapes, slide into triple j’s hottest 100 with So Good, debut an EP at #1 on the AIR chart and play a whole bunch of sold out shows and festivals around Australia.
Allday’s 2014 debut album Startup Cult is a blend of broad influences and personal stories. In 2015, the first two singles from Allday’s debut album, “Right Now” and “You Always Know the DJ”, found a place on the airwaves and into the hearts of many. Thousands joined the cult and helped Allday debut at #3 on the ARIA Album Charts, and #1 on iTunes Hip Hop Charts. Two massive national tours sold out within days, months ahead of the shows themselves and supports for Lily Allen ensued.
2016 was a big year for Allday, releasing new singles “Monster Truck”, “Sides” (featuring Nyne) and “Send Nudes”, which hit the top ten on the iTunes hip-hop charts, as well as appearing on multiple festival line-ups around Australia.
With his second album in the works and his tunes racking up millions of plays on Spotify, it’s fair to say Allday’s cult is spreading far..